In some cases, the companies even guarantee that their promotions will help developers get on Apple’s charts. Unfortunately, it’s now mutated into a marketing tool that too many people seem fixated on exploiting.”Ĭlimbing the charts: Apple’s Top Paid and Top Free charts are seen as some of the best publicity around.Īnd that’s precisely where companies such as ComboApp and GTekna come in: These firms offer promotional services for developers looking to publicize their apps. “Early on, we used to view the charts as an accomplishment which reflected one’s success. “As the size of the App Store continues to grow in popularity, so does the power of appearing on one of the top paid/free charts,” said Chris Liscio, developer of iOS app Capo, in an email to Macworld. As such, Apple’s rankings are seen as one of the best-and one of the most democratic-places to get your app out in front of customers. Some proponents might argue that the cream naturally rises to the top, but that’s not always the case when dealing with such an enormous volume of competition.
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